The human and the machine. Let's figure this out.
An invitation to a small group of customer advocacy and marketing leaders to help shape a new kind of AI-assisted storytelling platform - and along the way, get genuinely clear on what AI means for your work.
Most people working in customer advocacy right now are quietly uncertain about AI. Not opposed to it; uncertain. Does it make the stories better, or just faster? Does it make your expertise more valuable, or less? Who owns the output?
These are not abstract questions. They are the questions this programme is designed to answer, in practice, with real stories, real brands, and real stakes.
ProofPoints is an AI-powered customer storytelling platform built specifically for B2B advocacy teams. It takes the raw material of a customer relationship - interviews, transcripts, recordings, brand guidelines - and generates compelling, brand-compliant proof: case studies, social content, slides, sales assets, and more.
The core architecture is built and working. The story pipeline is live. What we don't yet have is the thing that only comes from real use: the judgment calls. Where does AI accelerate brilliantly? Where does human expertise have to take over? That's what we're here to work out, together.
AI is coming to your workflow whether you shape it or not.
The advocacy and customer marketing leaders who define what good AI-assisted storytelling looks like will set the standard for everyone else. This programme is that moment, right now.
You'll work directly with 25 years of practitioner expertise.
ProofPoints isn't built by an AI company that noticed a gap. It's built by someone who has run global advocacy programmes, trained teams across 90+ countries, and knows where the real friction lives.
Your contribution shapes the product permanently.
Not a feedback form. Not a survey. A genuine conversation that determines what ProofPoints becomes - including what it prioritises, what it leaves to humans, and how it handles the edge cases that matter most.
The blend is the point. ProofPoints is not about replacing what advocacy practitioners do. It's about finding the exact line where machine speed and human judgment produce something neither could do alone - and then building a tool that makes that line easy to stand on.
Complete platform access throughout the programme. Preferential or free pricing at commercial launch for founding partners.
Hands-on experience with an AI storytelling workflow guided by someone who understands advocacy deeply - the fastest way to get genuinely clear on what AI means for your role.
Direct access to the founder. Your feedback shapes the roadmap in real time - not a ticketing system, a conversation.
Named as a Design Partner in the product story and launch. The people who helped build this will always be part of how it's told.
A fortnightly 30-minute call - structured and time-respecting. Skip any week you have nothing to add.
Completion of specific test scenarios: story generation, editing, brand compliance, output publishing. We set the brief, you run it honestly.
Candid reactions - written or recorded - on where the AI output was useful, where it needed human correction, and what it completely missed.
Permission to reference your participation and, where you're comfortable, your experience as part of our launch story. Advocates helping an advocacy platform; the symmetry is intentional.
For customer advocacy managers, customer marketing leads, and programme owners. You use ProofPoints as a practitioner, bring real briefs and real brand requirements, and tell us honestly where it works and where it doesn't.
For people building tools in adjacent spaces. We're open about what we're building. We ask for reciprocal access to your work and a more strategic conversation about where AI-assisted advocacy is going as a category.
ProofPoints is not a secretive project. Openness is a long-term strategy, not a risk. If you build tools here and want to see what we're doing; that conversation is welcome. We'll ask the same in return. That's how the whole category gets better.
No formal application. If this resonates, reach out directly. Tell us what you work on, why ProofPoints is relevant to you, and what you'd bring to the conversation. We'll take it from there.
We're looking for people who are genuinely curious about the human/AI question in their own work - not just early adopters, but people willing to be honest about what they find.
Robin Hamilton, Founder